Screen With a Voice – Table of Contents

Screen With A Voice – A History of Moving Pictures in Las Cruces New Mexico

Preview… 1
1. Inventing Moving Pictures – A Brief History… 3
      Peephole Moving Pictures… 3
      Projected Moving Pictures… 4
      1896 – 1897… 7
      Consolidation and Failure… 8
      Film Censorship… 11
      Rise of the Nickelodeon… 11
      Motion Picture Patents Company… 12
      Busting the Patents Monopoly… 13
      Photos… 14
2. Moving Pictures Arrive in Las Cruces… 17
      El Paso… 17
      Las Cruces… 20
      Photos… 23
3. Business Flourishes – 1909-1914… 31
      Las Cruces Still a Backwater… 32
      Pictures Made in Las Cruces… 33
      Crystal Theater Changes Hands… 34
      Drive-In Theater Invented… 35
      Airdome… 35
      An Innovative Promotion… 37
      Photos… 38
4. War Years – 1915-1919… 43
      A New Theater Company… 43
      Consolidation and Turnover… 44
      World War I Declared… 45
      World War I Ends… 48
      Photos… 49
5. The Twenties – 1920-1925… 55
      Theaters Continue to Change Hands… 55
      A New Owner… 56
      Theaters Sold Again… 58
      Shock of Competition… 58
      Photos… 59
6. Coolest Place in the Valley – 1926-1929… 63
      Rio Grande Theater Opens… 63
      Laubach Struggles to Compete… 65
      Rio Grande Gets a Wurlitzer Organ… 66
      Star Theater Burns Down… 67
      Fox Buys the Rio Grande Theater… 67
      Las Cruces Gets Talkies… 69
      First Talkie… 69
      Stock Market Crashes – October 24, 1929… 69
      Screen with a Voice… 70
      Photos… 71
7. Depression Years – 1930-1939… 75
      New Theater Opens – Del Rio… 75
      Las Cruces Gets BILLY THE KID World Premiere… 76
      William Fox Forced Out… 78
      Surviving the Great Depression… 79
      New Movie Tax… 79
      Rio Grande Theatre Burned… 80
      Del Rio Theater Burns… 81
      Del Rio Theater Re-Opens… 82
      Studio Anti-Trust Suit… 82
      Photos… 83
8. Mesilla and Mesilla Park… 89
      Mesilla… 89
      Mesilla Park… 90
      Photos… 92
9. The Forties – 1940-1949… 101
      Las Cruces Gets a Second World Premiere… 101
      BILLY THE KID Opens… 103
      New Theater Announced (State)… 104
      Black Clouds Gather… 104
      War Declared… 105
      State Theatre Opened… 105
      Del Rio Theater Upgraded… 106
      Smoking in Theaters Banned… 107
      THIS IS THE ARMY… 107
      Competition Returns… 108
      Germany and Japan Surrender… 108
      Mission Theater Turns Over Again… 108
      “First” Drive-In Theater… 109
      Fox Remodels Theaters… 110
      Photos… 111
10. Fifties and Beyond… 121
      Korean War… 121
      New Drive-In Theater… 122
      Plaza Theater Closed by Fire… 122
      A Decade of Competition… 123
      Organ Drive-In Theater Renamed Fiesta… 124
      Mission Theater Falters and Fails… 124
      Rio Grande Theater Remodeled… 124
      Adult Movies Arrive… 125
      Aggie Drive-In Theater… 125
      HANG ‘EM HIGH… 126
      Plaza Theater Converted to Stores… 127
      Drive-In Consolidation… 127
      Video-Twin Theater… 128
      Allen Theaters Arrive… 128
      Rio Grande Theater Closes… 129
      Doña Ana Arts Council Acquires Rio Grande Theater… 129
      Photos… 130
Appendix A – Theaters – 1906 – 2009… 167
Appendix B – Movies Mentioned in Text… 172
Notes… 173
Index… 181

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